Our Purpose & Heritage
Create fall protection apparel for seniors, that seniors actually want to wear!
Founded by Joseph Shenton after seeing his grandmother suffer a painful fall. We merged medical-grade impact absorption with luxury American tailoring.
Inspiration
Nana Norma
Fell while gardening & refused ugly medical devices
The Origin
Why Traditional Protection Failed My Nana
In 2018, my nana Norma suffered a terrible fall while gardening outside, fracturing both of her wrists. Even after this traumatic experience, she adamantly refused to wear any of the currently available protective devices.
They were bulky, humiliating, and medicalized. My nana is 80 years old, and she still takes immense pride in how she dresses. Why should safety require forfeiting dignity?
I realized the industry didn’t have a science problem. Existing gear could reduce fractures by 70%. It had an adoption problem. Only 2% of over 65s ever wore them. Parachute was created to eliminate the stigma once and for all.
70%
Potential Force Reduction
2%
Historic Adoption Rate
Validated at Bark Tank 2025
At Georgetown University’s prestigious Leonsis Family Entrepreneurship Bark Tank competition, Joseph Shenton pitched Parachute USA to a panel of top venture capitalists and industry leaders.
Parachute took home the Grand Prize of $20,000 to fund the physical prototype production and initiate our American manufacturing rollout in Arkansas.
“Parachute bridges a massive $80 billion healthcare challenge with a direct-to-consumer fashion mindset that seniors will wear with real pride.”
Joseph Shenton receiving Georgetown's $20,000 Bark Tank Grand Award
Made in USA
Mountain Home, Arkansas
Where every Parachute coat is hand-crafted
American Craftsmanship
Crafted with Care in Mountain Home, Arkansas
When designing apparel meant to safeguard the vulnerable people we love, manufacturing abroad was out of the question. We produce every coat at our dedicated partner facility in Mountain Home, Arkansas.
Operating from a 30,000 sq. ft. precision manufacturing facility with over 50 skilled American seamstresses and technicians, they bring decades of generational outerwear expertise. It was paramount to us that a product made to protect the people we care about deeply was crafted with uncompromising quality right here in America.
30,000
Sq. Ft. Facility
50+
Master Artisans
100%
Arkansas Made
Precision in Every Stitch
Designed for Everyday Dignity
Smooth Metal Zipper
Featuring an oversized, ergonomic pull tab allowing seniors with arthritis or dexterity difficulties to zip up effortlessly.
V4.0 SEV Impact Padding
An internal look at our high-energy absorbing polymer blend that disperses fracture-level force across the hips, wrists, and elbows.
Debossed Leather Hook
A mark of heirloom quality and thoughtful heritage detailing, making every coat easy to hang and reach for each morning.