PRE-ORDER NOWSHIPPING DECEMBER 2026
PARACHUTE

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Careers at Parachute

We are redefining senior safety by building discreet, elegant fall protective apparel that empowers older adults to live active, confident lives.

Joseph Shenton - Founder & CEO, Parachute USA

Leadership & Vision

Joseph Shenton: CEO & Founder

Joseph Shenton founded Parachute USA following a deeply personal conviction: after his grandmother Norma fractured both wrists in a garden fall and refused stigmatizing medical equipment, he set out to blend biomedical protection with timeless luxury fashion.

Prior to Parachute, Joseph bootstrapped a UK furniture business from a modest $5,000 beginning into a thriving $6,000,000 annual enterprise employing 40+ people. He brings that proven operational grit, product obsession, and commercial focus to solving America's $80 billion senior fall epidemic.

A Georgetown University Bark Tank 2025 Grand Prize Winner, Joseph leads an agile, mission-driven team dedicated to dignity, craft, and senior empowerment.

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We are expanding our teams across textile design, biomedical engineering, digital growth, and American manufacturing.

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