The world's first discreet protective outerwear for seniors
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Reduce Impact Force
On Seniors' Fragile Bones
Made in USA
Proudly American
Fashionable and discreet fall protection apparel.
How we Protect You
Made for Seniors
Every feature carefully designed with style & safety in mind.
Protection in Most Vulnerable Areas
Impact-absorbing foam reduces fracture risk by up to 70%, protecting hips, spine, and shoulders — invisible beneath premium outerwear.
Quality in the Details
High-quality zips let seniors with dexterity challenges easily zip and unzip their coat. Magnetic buttons keep the hood securely attached — so when they fall, they stay protected.
Designed to Fall Better
The layered wrist sleeve ensures the coat never rides up on impact, keeping protective padding exactly where it's needed. 15 million seniors fall each year — now they can land safer.
Collection
Choose Your Protection
The Churchill
Men's Fall Protective Puffer Coat
$500
Black
The Investment
$500 vs $50,000
Parachute Coat
$500
Average Hip Fracture
$50,000+
The medical costs are massive. But the emotional toll — loss of independence, isolation, loneliness — is immeasurable.
Protect What Matters
The Science
Impact Absorbing Foam
In Regular Use
You won't even notice it's there. Under normal conditions, whether walking or just sitting down, the foam is soft and flexible, meaning you'll forget it's even there.
During a Fall
The foam hardens upon impact to absorb and dissipate the impact force. The foam is strategically positioned in the most vulnerable areas to reduce the risk of fracture.
After the Fall
After the fall, the foam returns to its normal soft and flexible state. Undetectable again, allowing you to walk comfortably and with the confidence that if you do fall it is ready to protect you again.
Combined with a polyethylene foam base layer, our dual-layer system targets force reduction below the 2 kilonewton fracture threshold — the point at which bones break.
Strategic Protection
Where It Matters Most
Discreet Cranial Protection
A padded hood design provides discreet head safety. It looks and drapes like a standard premium jacket hood but functions as a critical impact absorption layer.
Integrated Core & Waist Guard
Safety modules positioned around the waist and lower back shield key core areas, reducing the risk of impact injuries during rearward or side falls.
D3O® Hip Smart Armor
Targets the femoral neck—the site of 90% of hip fractures in senior falls. D3O® padding stays soft during motion but hardens instantly to disperse fracture-level forces.
Gift a Parachute Coat
Give Your Parent the Gift of Confidence
15 million Seniors fall each year in USA. Nobody wants their senior relative to be next. Just because we get older, doesn't mean we want to stop looking good. A Parachute coat isn't a medical aid they are embarrassed by and leave in the closet. It's fashionable fall protection that could prevent your loved ones from suffering a fracture.
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Our Story
A word from Parachute's Founder
My urge to find a solution to this problem came from seeing my nana Norma suffer a fall whilst gardening outside and fracturing both wrists. Even after this incident, she refused to purchase any of the currently available protective solutions — they were bulky, stigmatizing, and therefore rarely worn.
I founded Parachute to prove that protection doesn't have to come at the cost of dignity. Six years ago I started a furniture company with just $5,000 — today it generates $6 million a year. Now I'm bringing that same drive to a problem that affects 15 million elderly Americans every year.
Joseph Shenton
Founder, Parachute USA
Our Mission
Protection without compromise — dignity and safety in every garment.
Made in USA
Designed and manufactured in America, for the people who built this country.