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PARACHUTE
The Churchill - Men's Collection
The Ginsburg - Women's Collection

Protection Meets Style

The world's first discreet protective outerwear for seniors

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Discreet. Stylish. Protective.

Premium outerwear engineered to protect the people you love

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The Churchill

The Churchill

Engineered for confidence. Designed for life.

Explore Men's
The Ginsburg

The Ginsburg

Elegance without compromise. Safety without stigma.

Explore Women's

Free Delivery

On all orders

Lifetime Guarantee

On all products

30 Day Returns

Hassle-free

Made in USA

Proudly American

Why Parachute

Features That Protect

Protection You Can't See

Protection You Can't See

D3O rate-dependent padding reduces fracture risk by up to 70%, absorbing impact across hips, spine, and shoulders — invisible beneath premium outerwear.

Dignity Without Compromise

Dignity Without Compromise

Only 2% of seniors wear protective aids — because existing solutions are bulky and stigmatizing. Parachute looks like the premium jacket it is.

Peace of Mind for Families

Peace of Mind for Families

15 million seniors fall each year in the United States. Give the people you love a layer of protection they'll actually wear, every day.

Prefer to Order by Phone?

1-800-123-4567

Monday – Friday, 9am – 5pm EST  ·  Our team is happy to assist you

The Reality

1 in 4 Seniors Fall Each Year in the USA

Can you afford to wait?

Pre-Order — $500

The Investment

$500 vs $50,000

Parachute Coat Investment

Parachute Coat

$500

Up to 70% force reduction on impact
Worn daily with confidence & style
Lifetime structural guarantee
Complete peace of mind for family
A proactive lifetime decision

Average Hip Fracture

$50,000+

Emergency surgery & hospital stay
Months of painful rehabilitation
Significant loss of independence
Emotional toll of isolation & loneliness
The reactive cost of inaction

The medical costs are massive. But the emotional toll — loss of independence, isolation, loneliness — is immeasurable.

Protect What Matters

The Science

D3O® Technology

1

Soft & Flexible

Under normal conditions, D3O® molecules flow freely — the jacket moves with your body, soft and comfortable all day.

2

Locks on Impact

The instant impact occurs, D3O® molecules lock together — forming a rigid shield that absorbs and disperses the force.

3

Returns to Soft

After impact, the material returns to its flexible state — ready to protect again. No replacement needed.

Combined with a polyethylene foam base layer, our dual-layer system targets force reduction below the 2 kilonewton fracture threshold — the point at which bones break.

Strategic Protection

Where It Matters Most

Model demonstrating Parachute protection zones
Head

Discreet Cranial Protection

A padded hood design provides discreet head safety. It looks and drapes like a standard premium jacket hood but functions as a critical impact absorption layer.

Waist

Integrated Core & Waist Guard

Safety modules positioned around the waist and lower back shield key core areas, reducing the risk of impact injuries during rearward or side falls.

Hips

D3O® Hip Smart Armor

Targets the femoral neck—the site of 90% of hip fractures in senior falls. D3O® padding stays soft during motion but hardens instantly to disperse fracture-level forces.

For Their Family

Give Your Parent the Gift of Confidence

You worry about them every day. Every phone call, a moment of hesitation — are they okay? Parachute gives you peace of mind and gives them back their independence.

It's not a medical device they'll leave in the closet. It's a beautiful coat they'll reach for every morning.

Gift a Parachute
Gift Your Family
Joseph Shenton - Founder, Bark Tank Pitch Competition

Our Story

Why I Started Parachute

My urge to find a solution to this problem came from seeing my nana Norma suffer a fall whilst gardening outside and fracturing both wrists. Even after this incident, she refused to purchase any of the currently available protective solutions — they were bulky, stigmatizing, and therefore rarely worn.

I founded Parachute to prove that protection doesn't have to come at the cost of dignity. Six years ago I started a furniture company with just $5,000 — today it generates $6 million a year. Now I'm bringing that same drive to a problem that affects 15 million elderly Americans every year.

Joseph Shenton

Founder, Parachute USA

Our Mission

Protection without compromise — dignity and safety in every garment.

Made in USA

Designed and manufactured in America, for the people who built this country.

Learn Our Story